About Us

What started with one truck and one storefront 100 years ago has helped thousands of people in our community receive education, training, jobs, and a second chance.

Goodwill was founded in 1902 in Boston, MA, by Rev. Edgar J. Helms. The idea was simple, fight poverty not with charity but with trade skills and provide a chance for the poor and unemployed to do productive work.


Inspired by compassion for the poor, sick, and disabled and determined to improve their quality of life, Helms put a burlap bag over his shoulder and asked for unwanted clothing, shoes, and household goods. He employed people in need to restore those collected items and taught them trades and skills as they worked. The income from the resale of those goods paid wages to these people.


With Helms as the driving force, Goodwill Industries spread throughout the United States. On July 5, 1923, Chattanooga Goodwill opened as the first Goodwill in the state of Tennessee and the 25th in the world.

Our Mission, Vision, and Values

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 community where every person regardless of ability situation or background can achieve their greatest potential
The core values of a company are people , integrity , commitment , and continuous improvement.

Our Strategic Plan

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When we commit to our guiding principles, donor values should increase, profits should increase, and potential should transform into opportunity within the communities we serve.

Structure

Goodwill Industries of the Greater Chattanooga Area is an innovative and sustainable social enterprise that utilizes its resale strategies to provide training to people with disabilities and other barriers to employment such as multi-generational poverty, history of incarceration, and limited education and work experience. Goodwill accepts clothing and other household goods from the public and sells these donated items in multiple community-based stores. Revenue from the sale of these goods goes directly toward supporting and growing critical local programs and job placement services.


Goodwill is an autonomous 501(c)(3) nonprofit organization and is a member agency of Goodwill Industries International and the United Way of Greater Chattanooga. Chattanooga Goodwill is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF) and serves 23 counties in Southeast Tennessee and Northwest Georgia. 

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Careers at Goodwill

We believe everyone should have the opportunity to live independently, earn wages, and achieve their dreams.


We are committed to helping you achieve your personal and professional goals, whether it’s earning a credential or degree, planning for your next career, polishing your job search and interview skills, getting your finances in order, or overcoming a challenge specific to your experience or background.


We are here for you!

Our Service Area

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Newsroom

July 8, 2026
From News 12: Goodwill Industries of the Greater Chattanooga Area has officially opened its newest retail store in southeast Cleveland. The new location is at 2010 Broomfield Road Southeast in the former Fresh ’N Low building. It includes a retail store, a Donation Xpress Center, and space for a future Goodwill Opportunity Center. The 15,000-square-foot facility created 20 new jobs and drew large crowds for Thursday’s grand opening. Revenue from the store helps fund workforce development programs that assist people facing barriers to employment. The future Opportunity Center will provide free career search assistance, employment readiness services, and workforce development resources for the community. Goodwill’s existing Cleveland store on Paul Huff Parkway will remain open. Read more here .
July 8, 2026
CLEVELAND, Tenn. ( WDEF ) – A former grocery store in Southeast Cleveland has been given new life as Goodwill Industries of the Greater Chattanooga Area officially opened its newest location Thursday. The new store, located at 2010 Broomfield Road SE in the former Fresh ‘N Low building, includes a Goodwill retail store, a Donation Xpress Center and dedicated space for a future Goodwill Opportunity Center. The more than 15,000-square-foot facility created 20 new jobs and expands Goodwill’s presence in Bradley County. Community members began lining up before the doors opened, with crowds stretching deep into the parking lot as the Bradley County Chamber of Commerce joined Goodwill representatives for a ribbon cutting ceremony. Among the first shoppers through the doors was Calvary Cameron, who said he was impressed not only by what he found inside, but by the atmosphere created by employees. “I was just trying to find me a good pair of sweatpants and I did find that actually and I felt like it was just like good energy coming through,” Cameron said. “I feel like all the employees did a good job about that.” The strong turnout did not surprise Goodwill leaders, who said the community’s response reflected years of support for the nonprofit’s mission. “I have to live in the town and I had no doubt people would show up and man did they ever show up,” said Jim Staley, Chief Operating Officer for Goodwill Industries of Greater Chattanooga. “About 7:30 we probably had 30 or 40 people in line. By the time we opened up it wrapped all the way back to the street. It’s been nothing but excitement. People are in the store finding great finds and we are so excited because we get to invest this back in the community with services.” Revenue generated through Goodwill stores helps fund programs designed to assist people facing barriers to employment. The organization operates stores and workforce development services across Southeast Tennessee and Northwest Georgia. Transforming the former grocery store into a new Goodwill location took months of work. Construction crews spent their final hours preparing the site for opening day. “Being in construction I guess the reward is seeing the end product and seeing how it looks,” said Mike Bosinger, owner of Main Street Builders and a construction partner on the project. “We’re very detail oriented. Everything’s in the finish and so we were out here till late last night, last minute, blowing down the parking lot and pressure washing and detailing on the inside of the store.” Once the doors opened, shoppers quickly spread throughout the building searching for bargains. “I was expecting a lot of people but not this many,” said Mia Mencias, who visited the store with Kaden Roberts. “It was a lot, which is good.” Roberts said navigating the crowds became part of the experience. “Once we walked in we had to decide, like, OK, we’re going here, here, here,” Roberts said. “You kinda like weave through people and everything, but it’s been a lot of fun for sure. I mean there’s a lot of stuff and everything.” While Thursday’s grand opening focused on shopping and donations, Goodwill says the location’s long-term impact will extend beyond retail. The building includes space for a future Goodwill Opportunity Center, where community members will be able to access free career search services, employment readiness assistance and workforce development resources. The organization’s existing Cleveland store on Paul Huff Parkway will remain open, bringing Goodwill’s regional footprint to 17 stores across Southeast Tennessee and Northwest Georgia.
July 8, 2026
Goodwill Opportunity Centers in Chattanooga and Dalton to host hiring events.
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