About Us

What started with one truck and one storefront 100 years ago has helped thousands of people in our community receive education, training, jobs, and a second chance.

Goodwill was founded in 1902 in Boston, MA, by Rev. Edgar J. Helms. The idea was simple, fight poverty not with charity but with trade skills and provide a chance for the poor and unemployed to do productive work.


Inspired by compassion for the poor, sick, and disabled and determined to improve their quality of life, Helms put a burlap bag over his shoulder and asked for unwanted clothing, shoes, and household goods. He employed people in need to restore those collected items and taught them trades and skills as they worked. The income from the resale of those goods paid wages to these people.


With Helms as the driving force, Goodwill Industries spread throughout the United States. On July 5, 1923, Chattanooga Goodwill opened as the first Goodwill in the state of Tennessee and the 25th in the world.

Our Mission, Vision, and Values

A blue background with white text that says mission we help people transform potential into opportunity.
community where every person regardless of ability situation or background can achieve their greatest potential
The core values of a company are people , integrity , commitment , and continuous improvement.

Our Strategic Plan

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A blue sign that says our strategic plan on it

When we commit to our guiding principles, donor values should increase, profits should increase, and potential should transform into opportunity within the communities we serve.

Structure

Goodwill Industries of the Greater Chattanooga Area is an innovative and sustainable social enterprise that utilizes its resale strategies to provide training to people with disabilities and other barriers to employment such as multi-generational poverty, history of incarceration, and limited education and work experience. Goodwill accepts clothing and other household goods from the public and sells these donated items in multiple community-based stores. Revenue from the sale of these goods goes directly toward supporting and growing critical local programs and job placement services.


Goodwill is an autonomous 501(c)(3) nonprofit organization and is a member agency of Goodwill Industries International and the United Way of Greater Chattanooga. Chattanooga Goodwill is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF) and serves 23 counties in Southeast Tennessee and Northwest Georgia. 

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A man in a blue shirt is standing in front of a sign that says `` your purchase ''.

Careers at Goodwill

We believe everyone should have the opportunity to live independently, earn wages, and achieve their dreams.


We are committed to helping you achieve your personal and professional goals, whether it’s earning a credential or degree, planning for your next career, polishing your job search and interview skills, getting your finances in order, or overcoming a challenge specific to your experience or background.


We are here for you!

Our Service Area

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Newsroom

Cards and Coffee with the Catoosa County Chamber

By Lora B • May 26, 2026
We had a great time with the Catoosa County Chamber at Cards and Coffee at our Battlefield store and donation center!

DC

By Lora B • May 26, 2026
Recently, Goodwill held an annual award ceremony in conjunction with our first organization-wide One Goodwill event, a day dedicated entirely to investing in the people who make our mission possible. For one day, we closed every Goodwill store, donation site, Opportunity Center, distribution center, and administrative office in the greater Chattanooga area to invest in our people. On that day, our entire Distribution Center team was honored with the Opportunity Accelerator award. This award celebrates innovation that accelerates opportunity and drives meaningful progress for Goodwill and for our community. Over the past year, the Distribution Center has undergone a significant and inspiring transformation, one centered on stronger communication, increased trust, and a more unified team culture. One nominator shared, “The Distribution Center has transformed and grown in amazing ways.” Kai, Goodwill’s Manager of Distribution and Transportation, has a passion for people, communication, and integrity, which has elevated the entire team. One nominator wrote, “Since Kai’s first day in new hire orientation, he has communicated his desire to develop and grow. He cares deeply about his employees, considers their challenges, and goes out of his way to help people find success.” Supporting this transformation is Pan, Director of Operations. Pan is a leader whose commitment to his people has not gone unnoticed. A nomination stated, “Pan is always willing to listen to our problems and do what is necessary to correct them.” “The biggest change I’ve seen with our distribution center team is our cohesiveness,” said Pan. “We work well together.” “Winning the Opportunity Accelerator award was amazing,” said Kai. “I'd be hard-pressed to say I've had a better day professionally. I wasn't only proud of myself; I was proud of our team.”

Goodwill Opportunity Center In Chattanooga To Host Hiring Event With Randstad

By Lora B • May 19, 2026
Goodwill Opportunity Center In Chattanooga To Host Hiring Event With Randstad
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